Alaska Airlines Magazine

William Duff Jr.’s experience with commercial, mixed-use, retail and restaurant projects deepens the pool of knowledge he draws on in the creation of designs for high-end residences, since he is familiar with a comprehensive array of materials and techniques. As a LEED-certified architect, he has further expanded his design palette through his interest and expertise in green building. Rather than boxing himself into a particular style, Duff looks to light, space and interesting materials as the guiding elements of his design, which he describes as “warm modernism.”

Above: This master bedroom suite – a rooftop addition to a third-story San Francisco condominium – opens to the light, air and views of the Marina District.
Above inset: Natural floors and millwork surfaces gather light and lend warmth to the space.

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