We built a new lounge for Alaska Airlines that offers an approachable brand experience while guests relax and recharge.
Visitors are welcomed into a refreshed reception area framed by a sculptural interlocking slatted wood wall. A new buffet and coffee station were added, along with an innovative vapor fireplace feature to anchor the gathering space.
Many existing materials were reused, including flooring and wood paneling. The Alaska brand identity was interwoven throughout the lounge, from furniture and finishes, to glass pendant lighting and pops of color.