San Francisco International Airport     /

LEGO Store

Striking façade maximizes the iconic store’s high-visibility location.

Hospitality
Client    /

DFS North America

Type    /

Aviation, Retail

Location    /

San Francisco International Airport

Size    /

934 sf

Project Lead    /

Jonathan Tsurui

We collaborated with DFS and LEGO to bring the iconic brand to life at SFO’s Harvey Milk Terminal 1.

By navigating the airport’s Design Review Committee process, we created a striking façade featuring hand-laid MDF bricks scaled to LEGO proportions, maximizing the store’s high-visibility location. Inside, we ensured ADA compliance, integrated custom fixtures, and aligned with SFO’s zero-waste goals. Our aviation expertise and attention to detail transformed a schematic design into a dynamic retail experience tailored to SFO’s unique standards.

Architectural view of the LEGO Store exterior at SFO Airport, designed by William Duff Architects, featuring a bold glass storefront and custom LEGO installations.
Wide-angle view of the LEGO Store interior at San Francisco International Airport, showcasing custom casework, colorful brick displays, and integrated lighting design by WDA.
Architectural photograph of the product wall in the LEGO Store at SFO Airport, illustrating the interplay of modular display design, material textures, and vibrant color.
Credits     /